China Media Culture Promotion Association Hosts Seminar on Financial Communication

   On the morning of December 19, 2025, the China Media Culture Promotion Association hosted a seminar on financial communication at the Xiyuan Hotel in Beijing. Organized by the newly established Financial Communication Committee of the China Media Culture Promotion Association and hosted by the Beijing Think Financial Development Institute, the event focused on advancing interdisciplinary research and practical exploration between finance and journalism/communication studies. The symposium focused on advancing interdisciplinary research and practical exploration between finance and journalism/communication fields. It explored strategies to build efficient communication bridges and establish seamless transmission channels between the financial sector and the real economy, thereby accelerating the development of a financial powerhouse and promoting high-quality economic growth in China. The symposium invited renowned experts, scholars, and seasoned practitioners from both the financial and journalism/communication sectors. Attendees included Zhang Shouying, President of the China  Media Culture Promotion Association; Vice Presidents Cheng Qingmin, Song Guangmao (also serving as Secretary-General), and Qin Jie. Wei Lidong, Member of the Standing Committee of the 13th National Committee of the All-China Federation of Industry and Commerce, Honorary President of China Mergers & Acquisitions Association, President of the Beijing Think Financial Development Institute, and Director of the Financial Communication Committee, presided over the meeting.

   Zhang Shouying, President of the China Media Culture Promotion Association, pointed out that against the backdrop of the nation implementing the 15th Five-Year Plan, accelerating the development of a financial powerhouse, and promoting high-quality economic growth, the initiative to host this specialized seminar on financial communication holds particular significance for the era and immense value for the industry. President Zhang Shouying emphasized that financial communication serves as a vital pillar for high-quality financial development, requiring adherence to four core principles: integrity, professionalism, effectiveness, and image. Integrity means anchoring efforts in serving national financial strategies and the real economy, upholding the main front of financial discourse, and conveying positive industry energy. Professionalism entails leveraging think tank strengths and media networks to ensure specialized financial communication and enhance information delivery precision. Effectiveness means focusing on key areas such as public opinion response, credit system development, and investor education to address industry communication challenges through pragmatic measures. Image means uniting the efforts of finance, media, and research institutions to strengthen industry credibility and foster a healthy, orderly financial discourse ecosystem. Guided by these four principles, we will deepen innovation in financial communication practices, injecting robust momentum into building a financial powerhouse.

Speech by Zhang Shouying, President of the China Media Culture Promotion Association, at the Symposium

   At the symposium, Academician Chen Qingquan—a member of both the Chinese Academy of Engineering and the Royal Academy of Engineering, Distinguished Chair Professor at The Hong Kong Polytechnic University (and Director of the Electric Vehicle Research Centre), and Honorary Professor at The University of Hong Kong—participated via video conference. Academician Chen emphasized that finance is the lifeblood of the economy, while communication serves as the foundation for high-quality financial development. He expressed his hope that financial communication would “disseminate innovative ideas and promote innovative achievements,” thereby contributing to the implementation of China's 15th Five-Year Plan.

Academician Chen Qingquan participated in the meeting via video conference.

   Participants engaged in in-depth discussions on the emerging field of financial communication. Regarding public opinion guidance, they emphasized striking a balance between “professionalism” and “accessibility,” proposing the gradual establishment of a “professional think tank + media matrix” coordination mechanism to continuously purify the financial discourse ecosystem. In terms of confidence building, they advocated strengthening positive expectation guidance, establishing rapid response mechanisms for sudden financial crises, and steadily consolidating market confidence. Regarding credit empowerment, they recommended building a cross-institutional credit information dissemination platform to address information asymmetry in SME financing. For communication innovation, they advocated keeping pace with media convergence trends to create diversified communication matrices and expand financial outreach. Additionally, practical development proposals were put forward for key areas including investor education, reputation risk management, cross-border financial communication, green finance communication, and county-level financial services.

Yin Yi, Vice Chairman of the Silk Road Planning Research Center, delivered a presentation at the symposium.Zou Xiaokang, Chairman of Beikang Investment Management Co., Ltd., delivered a presentation at the symposium.Hu Guangming, Director of the Lian'an Research Institute, delivered a presentation at the symposium.Shen Qing, Chairperson of the Beijing Daluanxiangyu Public Welfare Foundation, delivered a presentation at the symposium.Zhan Yuyin, Party Secretary of E Fund Management, delivered a presentation at the symposium.

Han Xudong, Former Party Secretary and Chairman of China Wealth Media Group, delivered a presentation at the symposium.

Fan Yongwu, President of Cornerstone Asset Management Co., Ltd, delivered a presentation at the symposium.

    Wei Lidong, Director of the Financial Communication Committee, stated that under the leadership of the China Media Culture Promotion Association, the committee will deepen exploration and research in the field of financial communication to serve the development of a financial powerhouse and high-quality economic growth. The committee will explore establishing a regular expert think tank advisory mechanism for financial communication, develop the “Financial Communication Forum” as a signature event, and compile industry development reports. It will expand the scope of financial communication research, integrate resources to build a communication matrix, and promote exemplary cases of financial support for the real economy. Focusing on reputation risk management and credit system development, the committee will formulate relevant financial communication guidelines and conduct pilot initiatives. Additionally, it will strengthen specialized research in financial communication, establish a digital service platform, and continuously enhance service efficiency. Wei Lidong, Director of the Financial Communication Pro Committee, delivered a presentation at the symposium.

   Chen Xiaoting, Deputy Director and Secretary-General of the Financial Communication Committee, actively proposed that financial communication has entered an era of omnichannel integration. While this broadens information access channels, it also brings challenges such as misinformation and reputational risks. The Committee will focus on three key directions: upholding professional integrity by establishing industry standards and review criteria to fortify credibility; innovating communication methods to tell compelling financial stories through accessible, contextualized narratives; and building collaborative platforms to foster constructive interaction among regulators, institutions, media, and the public. The Committee will refine its structure, conduct research, and develop signature events to empower communication through expertise and safeguard finance through effective outreach. By uniting industry efforts, it aims to make financial narratives more vivid and voices more resonant, contributing to the development of a financial powerhouse.Chen Xiaoting, Deputy Director and Secretary-General of the Financial Communication Committee, delivered a presentation at the symposium.

   Yin Yi, Vice Chairman of the Silk Road Planning Research Center; Zou Xiaokang, Chairman of Beikang Investment Management Co., Ltd.; Zhao Bin, former Deputy Director of the Economic Crime Investigation Bureau of the Ministry of Public Security; Shen Qing, Chairman of the Beijing Dalunxiangyu Public Welfare Foundation; Hu Guangming, President of Lian'an Research Institute; Han Xudong, Former Party Secretary and Chairman of China Wealth Media Group; Zhang Peiwen, Former Vice President of the People's Public Security University of China; Zhan Yuyin, Party Secretary of E Fund Management Co., Ltd.; Yu Hejun, Chairman of the Board of Directors of Beijing Financial Street Research Institute; Yu Jianhong, Standing Vice President of Beijing Film Academy; Zhang Xiaoai, President of Huachuang Yang'an Co., Ltd.; Fan Yongwu, President of Cornerstone Asset Management Co., Ltd.; Lü Hui, Senior Vice President of iSoftStone Information Technology (Group) Co., Ltd.; Wang Lei, Researcher at the Institute of Automation, Chinese Academy of Sciences and Chairman of Beijing Zhongke Wenge Technology Co., Ltd.; Yi Di, Senior Vice President and Editor-in-Chief of Perfect World Co., Ltd.; Zhu Yiming, Vice President of International Zhongfuda Industrial Corporation; Li Yubing, Vice President of Zhongcai Quanxing Capital Management Co., Ltd.; Song Yao and Han Xiaoliang, Deputy Directors of the Financial Communication Committee, among others, attended the symposium.